ECM (Enterprise content management ) - is a set of technologies used to capture, store, preserve and deliver content and documents and content related to organizational processes. ECM tools allow the management of an organization's unstructured information, wherever that information exists.
ECM employed the technologies and strategies of content management to address business process issues, such as records and auditing, knowledge sharing, personalization and standardization of content, and so on.
Lost in the news about the dust-up at WebTrends and aftershocks from the Omniture/Visual Sciences acquisition was the announcement that Lyris, Inc. (formerly J.L. Halsey), the parent company to ClickTracks, launched its Lyris "HQ" platform and BidHero, a PPC campaign management solution.The core of the Lyris platform, according to the company, is in management of the various products -- ClickTracks, Hot Banana content management, BidHero, EmailLabs email marketing, and EmailAdvisor, a email delivery monitoring tool -- from a single user interface. Lyris has done quite a bit of work to bring this integration to fruition, and if it lives up to its promise, could be a nice solution to the SMB market or independent divisions at larger companies.