Offline intranet
ECM (Enterprise content management ) - is a set of technologies used to capture, store, preserve and deliver content and documents and content related to organizational processes. ECM tools allow the management of an organization's unstructured information, wherever that information exists.
ECM employed the technologies and strategies of content management to address business process issues, such as records and auditing, knowledge sharing, personalization and standardization of content, and so on.
There is a wonderful future ahead for internal communicators who focus on content as a productive asset.
Giving
control of an intranet to a traditional communicator is a bit like
giving a pub to an alcoholic. It's happy days. There's so much to
publish. All the stuff they never read offline can go on the intranet.
The homepage can be covered with news because the communicator with a
hammer will see nails everywhere that need to be hammered home. And of
course the intranet can reach everybody (in theory, at least), not like
those magazines, brochures and flyers.
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